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Names, expressions and emblems are accustomed to the least extent important to truthfully and accurately recognize the merchandise.
But that’s not all. Google likes to “stir items up” a tad by personalizing search results based on:
Transparent Reporting: We provide transparent, actual-time reporting to help keep you knowledgeable about your campaign's progress.
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We also have evidence of many of the ranking alerts Google takes advantage of. Here's the seven they currently verified: